U-Line Global Expansion Efforts Continues

MILWAUKEE, Wisconsin  -- U-Line, the American market leader in premium built-in undercounter ice making, refrigeration and wine preservation products continues to broaden their global expansion efforts by employing the help of key consultants in Dublin, Ireland and Barcelona, Spain.

Sean Drumm is serving as the European consultant tasked with U-Line's efforts in Dublin, Ireland. Sean will work in collaboration with U-Line in establishing key importer relationships with a focus in the UK, additional European and select Middle Eastern countries. His knowledge of the European marketplace and importing American products furthers his credentials as an advisor to U-Line in regards to plans, strategies and continued development in these markets.

"The chance to represent a company like U-Line is thrilling," states Sean Drumm. "We have a great family of products that fills a need in this market and I can't wait to share them with new customers and assist in U-Line's expansion."

Tony Bradshaw is coordinating U-Line business opportunities in Barcelona, Spain. Tony brings nearly 20 years of experience in Europe's luxury appliance industry. His knowledge of identifying new market segments and niches for expansion will serve U-Line well as they seek to establish more relationships with European and Middle Eastern import partners.

"I'm very proud to be a part of U-Line," says Tony Bradshaw. "We have an opportunity here to present the U-Line brand to a continually growing European marketplace hungry for premium, design driven products."

Establishing consultants in key European markets is the latest in a global expansion mission recently set forth by
U-Line VP of Sales & Marketing, Mark Russell. "We recently secured importer agreements with key partners in Italy, Ireland, and Finland and will continue to broaden our global reach by adding high caliber partners," says Mark Russell. "Sean and Tony's rich backgrounds in the appliance industry, first-hand knowledge of the global markets and diversified networks will assist as we continue our expansion initiatives and provide support to our new global partners."