PANTONE shocked the design world in December of 2017 when it declared a bold shade of purple the color of 2018. Why? Well, every other color forecast had been completely different. Pinterest had pinned down a calming shade of sage as the new color for every gender-neutral nursery room in America, Etsy expert Dayna Isom Johnson declared that every craft would be done in shades of marigold, and, with every millennial reaching the age of majority, media giant The Cut stated that Millennial Pink was going nowhere. PANTONE blew it all out of the park and decided on Ultra Violet 18-3838, a violet about as bold as shrinking violet can be, as the forecast for the year.
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