Access this content
Your content has been opened.
2018 Color Forecast—Pantone UltraViolet 18-3838 has been emailed to . Entered the wrong email?
Don't see the content in your inbox?
Make sure to check your spam and other messages folders.
Can't get to your email right now?
Please enter a valid verification code.
Code sent to:
Register to access this content
By accessing content on the Kitchen & Bath Business Online Buyer's Guide you agree to our Terms of Service and Privacy Policy; and, you acknowledge that your information may be shared with the content publisher.
PANTONE shocked the design world in December of 2017 when it declared a bold shade of purple the color of 2018. Why? Well, every other color forecast had been completely different. Pinterest had pinned down a calming shade of sage as the new color for every gender-neutral nursery room in America, Etsy expert Dayna Isom Johnson declared that every craft would be done in shades of marigold, and, with every millennial reaching the age of majority, media giant The Cut stated that Millennial Pink was going nowhere. PANTONE blew it all out of the park and decided on Ultra Violet 18-3838, a violet about as bold as shrinking violet can be, as the forecast for the year.